Digital Marketing Academy 3.0

The Academy is an online learning initiative that enables digital innovation across the cultural sector. Digital Marketing Academy 1.0 and 2.0 were both a great success that had real impact on the individuals and organisations that took part.

Fellows are invited to devise, test, develop and share digital marketing experiments with the help of a leading digital specialist as their Mentor. The experiments are developed on real audiences in order to trial and adopt good practice and achieve new ambitions and perspectives in digital marketing.

The eight month programme, which launched in May 2016, includes Action Learning Sets, mentoring sessions, networking with peers, provocations and knowledge sharing – and it all takes place virtually.


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Experimental approach

Over eight months, 20 forward-thinking cultural marketers will carry out a series of work-based digital marketing experiments.

A supportive environment

Expert digital mentors from around the world will help the fellows harness the creative strengths of their organisations.

Benefits for the whole cultural sector

The processes and outcomes of the experiments will be shared in order to benefit everybody in the cultural sector.

As a Fellow you feel challenged and empowered to try new things, explore and take risks in your practice within a positive and supportive environment. The outcome has been something tangible for my organisation, and a boost in confidence for me – I’ve met some interesting people through the process, and would recommend it to anyone with a passion for digital working in the arts and cultural sector.

– Steve Woodward (Fellow, 2014—15), A New Direction