Archives for Feb,2015

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Struggling with segmenting

For a long time I’ve been trying to give the whole segmenting malarkey a proper go with our email lists and the DMA gave me the opportunity to do just that. But one of the big things I learned about segmenting was just how frustrating it can be; you...
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The Digital Dilemma

Over the past few years Northern Ballet has been doing quite a lot of digital communications activity and it has become an integral part of our campaigns. We’ve found it really effective in finding new audiences, developing a more direct relationship...
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If at first…

As our society becomes ever more focussed with recycling, upcycling, customising…and many other ways of breathing new life into just about anything, I’ve become aware that this way of thinking rarely extends beyond material goods. Looking...
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What is Digital Marketing?

Well one way of looking at it, is that it’s a means of raising profile for something, be that a brand, a person, an event or an exhibition through digital technology. When myself and Jamie Wooldridge from Live at LICA (based in Lancaster) applied to...
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