Alison is the Digital Projects Director at the London Philharmonic Orchestra. She has 15 years of arts administration experience, the majority of these spent building classical music audiences on and offline.
A passionate advocate of using digital methods to improve communications, Alison leads the LPO’s digital and social media strategy. In 2009 the LPO was the first UK orchestra with a mobile app, and in 2013 she launched their new responsive website. In addition she creates and commissions a range of rich-media content and minisites for the orchestra’s marketing, and runs the orchestra’s CD Label.