I’ve worked in arts marketing for over 9 years, starting out at an audience development agency and moving to the Royal Shakespeare Company six years ago. I fell into digital marketing in my first marketing assistant job, where I was responsible for updating websites and email marketing. At the RSC I’ve been given the opportunity to use and develop my skills on a larger scale – for example establishing the company’s social media platforms and having the unique opportunity to work with Google on a key project in 2013.
Over the past few years I’ve also been developing my training skills – devising and delivering workshops for the AMA and working at the University of Warwick’s Centre for Cultural Policy Studies teaching the MA module Audience Development and Digital Marketing Strategy.
I live in Leamington Spa with my husband Tim, enjoy baking cakes and exploring the countryside in my muddy walking boots.