Devon Smith is the Director of Social Media and Analytics at Threespot, a digital engagement agency in Washington, DC that designs and builds websites, digital campaigns, mobile apps, and online tools and interactive experiences for nonprofits, foundations, and government agencies.
At Threespot, Devon oversees a staff of social media managers and digital analysts, and works directly with clients such as The Brookings Institution, Harvard Business School, Irvine Foundation, National Park Service, Pew Charitable Trusts, Planned Parenthood, Smithsonian Institution, US Department of State, and UNICEF. In the past two years, she has been a featured speaker at more than a dozen conferences in the U.S. and Australia.
Her areas of interest include intriguing uses of data, intersections with the maker community, social media enabled art making, behavioral economics, culture hackathons, co-working spaces, and your broadest interpretation of user experience design.
Earlier in her career, Devon worked for the Corporation for Public Broadcasting, World Science Festival, and arts organizations across the U.S. in marketing, development, and general management roles. Devon holds an MBA from Yale School of Management and an MFA in theatre management from Yale School of Drama, as well as two bachelor’s degrees from the University of Washington, where she graduated cum laude. You can find her previous work at www.devonvsmith.com, her future work at www.createquity.com, and a running dialogue at @devonvsmith. She’s a novice homebrewer, a published playwright, and an avid vagabond.
I’ve been a CultureHive Mentor for two years and nearly every conversation I’ve had with folks in cohort 1.0 & 2.0 has touched on Google Analytics in some small way. Whether it’s getting over your reluctance to open up the tool...