Ron Evans is a consumer psychologist and principal consultant at Group of Minds Arts Marketing + Technology Consultants. He is a leading developer and researcher at the intersection of culture and technology. His primary area of interest is in exploring emerging technology and its impact on consumer psychology/customer decision-making, including the social influence of donation and ticket-purchasing behaviour.
His early career included interface design for the videogame industry including Atari Games and for the not-for-profit sector he was the functionality designer on the Artsopolis Arts Calendaring Platform, now a licensed community arts calendaring solution for 35+ cities around the U.S.
As the Director of Local Marketing for the Artsopolis Marketing Partnership, he worked with arts and cultural groups on all aspects of technology implementation including ticketing system selection, online revenue generation, website experience enhancement and next-generation audience development techniques.