When I see the big paper, marker pens and post it notes come out, and the words “brainstorm” uttered I tend to recoil in horror. But my first task as part of my Digital Marketing Academy project was to lead a creative brainstorm.
My aim throughout the Digital Marketing Academy is to re-vitalise the RSC’s social media channels, bringing the social ethos back to our social media practice. To do this, my mentor Tom Beardshaw suggested a creative brainstorm meeting, to generate those gems of ideas that I could nurture and grow into social media experiments.
I always find brainstorming quite tricky, mainly because I’m one to want to mull over my ideas, scope them out, and consider the consequences before I share them with the rest of the team. Plus my best ideas tend to come outside of the allocated creative brainstorming time.
I invited three of my colleagues who work within digital at the RSC to join me on my creative brainstorming adventure. Armed with the very handy “50 phrases that kill creativity”
slide that Tom shared with me, we just went for it – any idea could be discussed, and parameters and barriers were forgotten. The result – a deluge of post it notes with the seeds of ideas (I couldn’t escape the post it notes it seems).
So what else? An hour or two of ‘before the storm preparation’ really helped, namely identifying our social media audiences, building profiles, to focus our thinking. And also letting the storm move organically – what we had was more of free flowing conversation about the possibilities of what we could do on social media.
What next? Sorting through the post it notes, and developing the ideas, although already I’m consciously shifting the way I’m thinking about social media – being more open to ideas and trying out a few mini-experiments already.